C.J. Hayden, the author of Get Clients Now has published an interesting article which explores what should you do if no one signs up for your seminar.  She provides advice on preventative measures, discuses emergency tactics and what to do if all else fails.

As C.J. notes,  “… programs become easier when you offer them regularly.  When students see the same program advertised two or three times, they are much more likely to enroll.  Think of all your marketing efforts as part of a long-term plan to make more people aware of your business.  If the outreach for your workshop introduces your business to many new people, you may ultimately find that much more valuable than just filling one program.”