Gail Goodman, the CEO of Constant Contact makes a very simple and effective case for taking time to plan your email communications with your prospects and clients. She points out that the number one rule for effective email marketing is relevancy. To keep subscribers opening, reading, and responding, your content has to resonate with your audience. When people join your email list, you have one or two opportunities to show them that you can provide value for them. This article offers some tips on how to do it.
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